If you ever face a problem with your website and are unable to cope with it, ask the hosting provider’s help desk support staff to help you bring the site back online. A prompt solution would be the perfect scenario, but a lot of hosting companies answer within 24 hours and even more, all the more so if you’re working with a hosting reseller. Even if your problem can be resolved without much difficulty, your website may not function correctly or it may not be reachable at all for a prolonged stretch of time, so you may lose potential customers because it’s very unlikely that anybody will enthusiastically come back to a site that’s inoperative. That said, you have to make sure not only that you can reach your hosting company, but also that they can respond and help you in a well-timed manner. If a web app update does not go as planned or if you erase something by chance, for instance, the site should be restored speedily so as to avoid protracted unreachability.